Breaking up the letterforms with the Pathfinder tool to add color in Adobe Illustrator. So, how does she decide? “I type the text into Adobe Fonts and analyze the letters, see how they look together.” Utilizing fonts from Adobe Fonts also ensures that her font selections will always auto load when she makes updates to new versions, opens the design files of different machines, or shares the files with the community of online collaborators. Packaging design for HERBi.Īcross all packaging labels and sprinkled throughout the UI, a small yet mighty serif font Yrsa carries the brand promise of “fresh & pure.” Had this been a wine company, Pieters says she would have chosen a fancy sophisticated script with ornate tails and descenders. Pieters complimented this striking logo with the whimsical sans-serif Bree and the highly functional Basic Sans Bold. In her everyday practice, though, she prefers edgy fonts with a lot of character for package design, as seen in her HERBi packaging.įor the HERBi logo she began with the quirky, dimensional display font, Continuo, and customized each letterform with small diagonal cuts, segmenting the sections for easy color application. So, for a book design, she’d choose a timeless and highly readable font. She’d choose fonts that match the look and feel of the brand she’s designing for. Typically, she would start making her font decisions based on the needs of the client. Finding the right character for your projectĬreating her Adobe Font pack required a bit of reverse engineering for Pieters. I usually choose a very fat bold sans-serif and a light serif.” To avoid making the serif too light, Pieters says, “Adobe XD is very handy for seeing a preview of your text block to see how readable it is on different screens.” The fictional company Pieters created, HERBi, showcases different fonts in her Adobe Font pack. Often designers make the mistake of keeping things too light. She believes, “There needs to be contrast. However, Pieters warns against choosing fonts that are too light when designing for multiple screens. A strong bold all-caps sans-serif font can communicate a header, especially when it’s juxtaposed with a more nimble serif. Using a variety of fonts in your designs can create clear visual markers for users so they know what type of content they are experiencing. Veerle almost always chooses at least one serif and sans-serif typeface for any project. Choosing font combinations that play well together
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You can download her free Adobe XD design file and font pack and explore first-hand how these techniques manifest in her design process, then leverage her beautiful designs in your own work. We spoke with her at her design studio in Belgium to find out how she went about selecting fonts for her Adobe Font pack, and asked her to share some insightful tips and techniques for choosing fonts, creating brand character through type, and reimagining how we see letterforms. Veerle Pieters is a talented graphic designer and author who knows a thing or two about picking the right typeface. What do you need to keep in mind to pick fonts that both look great and foster a good user experience across multiple screen sizes and devices? What about proper font selection for a seamless user experience, end-to-end? And what’s the best approach for pairing congruous font combinations?
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For information regarding other uses of Roboto, see copyright and license details for Roboto Thin, Roboto Thin Italic, Roboto Light, Roboto Light Italic, Roboto Regular, Roboto Italic, Roboto Medium, Roboto Medium Italic, Roboto Bold, Roboto Bold Italic, Roboto Black, Roboto Black Italic, Roboto Condensed Light, Roboto Condensed Light Italic, Roboto Condensed Regular, Roboto Condensed Italic, Roboto Condensed Bold, Roboto Condensed Bold Italic, Roboto Mono Thin, Roboto Mono Thin Italic, Roboto Mono Light, Roboto Mono Light Italic, Roboto Mono Regular, Roboto Mono Italic, Roboto Mono Medium, Roboto Mono Medium Italic, Roboto Mono Bold, and Roboto Mono Bold Italic.With more than 1,000 fonts to choose from in Adobe Fonts, finding the perfect combination of typefaces to create winning designs can be a challenge. You're free to use it with your Adobe Fonts account just as you would any other font in the Adobe Fonts library. Roboto is available via an open source license. The fonts are free to use, making beautiful type accessible to anyone for any project. Google Fonts collaborates with type designers, foundries and the design community worldwide to create a directory of open source fonts.